A principal of modern buildings to achieve thermal efficiency and improved health is to make an “air tight” building .
The aim is to head towards and perhaps meat the Passivhaus standard of air change rate of no more than 0.6 air changes per hour @ 50 Pa. (UK Building Regulation Standard is 10m³/m²/hr @ 50Pa).
Then to control / manage the air, by a mechanical ventilation heat recovery system (MVHR) that exchanges inside air with outside air, BUT heat exchanges the outgoing air with incoming air, so you don’t loose the warmth.
The idea worries people, “I want to sleep with the window open ….”. But reading more and more about this, even sceptics rapidly find the air quality is better in these buildings than those with open windows. And, you can just open the window if you want to ! (eg in summer).
Notes from the Ecobuild expo talks:
I’ve read elsewhere, that the builders being on-side re the thermal, sealed objectives is key.